Embedded Files
Caldera Arts is an organization dedicated to empowering underserved youth through year-round arts and environmental programs and mentorship.
Spring Appeal Campaign
The appeal literature I wrote anchored this especially important fundraising effort during spring 2020. The earnest letter and upbeat posts rallied around Caldera’s enduring spirit to encourage donations. And it was a success: donations increased $25k from the previous spring. It was a privilege to mobilize support for Caldera and amplify its mission.
Cultivating Stories of Change
When a traditionally in-person event needed to change to a weeklong, online format, I renamed it, named key elements and events, and crafted celebratory, informative language for several collateral pieces. It was a triumphant effort, raising $210k ($17k of which was from new sponsors). I enjoyed partnering with clients to transition and broaden the event successfully.
Design: Patrick Nistler and W+K Studio. Collaboration: Stephanie Prom, Dayne Castillo, and Madeleine Wilhite.
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