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What started with a runner, a waffle iron, and a vision has long since become a global sport brand that’s a leader in helping people achieve their personal best through shoes, gear, technology, and more.
Holiday Post-Purchase Communications
Nike was looking to connect the gaps that consumers experience between holiday seasons and pull together the purchase windows.
I was tasked with creating individual app and social messaging for four categories, highlighting benefits and values of products and programs at three separate points in the post-purchase cycle. It was an exercise in organization and output, while keeping the messaging snappy and engaging at every touch point.
RUNNING
CHALLENGE, CONNECT, RUN WITH NIKE RUN CLUB
Ready to hustle into the new year? Nike Run Club can support and guide you with a variety of runs, customized training plans, and community support to move your joy into 2022. Go NRC
MILES OF STYLES FOR 2022
Run in the new year with swift new gear. Refresh with these best sellers today. Shop Now
YOGA
MAINTAIN YOUR FLOW WITH NIKE TRAINING CLUB
Balance your energy in a busy season. Practice ease, strength, and mobility, all with NTC. Try NTC
BREATHE WITH YOGA BASICS FOR UNDER $100
Be present and joyful in your yoga practice with soft fabrics and supportive fits for $100 and under. Shop Yoga
PERFORMANCE
STEP UP YOUR STRENGTH WITH NTC
What’s today’s perfect workout? Nike Training Club can advise and guide you, all with a community of support. Get ready to shine! Join NTC
CELEBRATE WITH NEW STYLES
Refit and refurnish for the new year ahead. These styles will set your 2022 training in motion. Shop Now
LIFESTYLE
FIND JOY IN COMMUNITY WITH NTC OR NRC
Try Nike Training Club or Nike Run Club to move and mingle this season.
BE BRIGHT WITH NEW ATHLETIC STYLES AND FITS
Get gear that moves with you and adds sporty flair to the season. Check out these looks just for you.
Design: Nike. Collaboration: Must Be Something.
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